Behind the door of a small New York City business you will find a world contained within limited square footage. While tales of New York’s past are preserved in these niche shops, it is the individuals who run them that hold the key to the history of this ever-changing city. Yet, change is the current struggle. As more corporations take up neighborhood real estate, inflation and rising rents put financial pressure on local entrepreneurs. However, some businesses find the strength to endure.

“Tiny Apple captures the stories of six small businesses and their owners who represent the richness, resilience and resourcefulness of New Yorkers.”